THE OLD SPICE “NASCAR® FAN WITH THE MOST SWAGGER” PHOTO CONTEST

THE OLD SPICE “NASCAR® FAN WITH THE MOST SWAGGER” PHOTO CONTEST

OFFICIAL RULES
NO PURCHASE NECESSARY

HERE’S HOW IT WORKS: In support of NASCAR® driver Tony Stewart, Old Spice is inviting NASCAR® fans to show their personal “Swagger” via the Old Spice “NASCAR® Fan with the Most Swagger” Photo Contest. At the conclusion of the entry period, judges will determine 20 Finalist entries which will be posted online for visitors to vote to help determine the Grand Prize winner.

ELIGIBILITY: This promotion is open only to residents of 50 United States or the District of Columbia who are 18 years of age or older at time of entry (except residents of AL & NE who must be 19 years or older at time of entry and residents of MS who must be 21 years of age or older at time of entry). Employees of The Procter & Gamble Company, NASCAR, Inc., Turner Sports Interactive, Inc., Stewart-Haas Racing, their respective affiliates, subsidiaries, advertising and promotion agencies and each of their respective employees, shareholders, directors, officers, agents, partners, members, personnel and assigns (collectively, the “Released Parties”) and their immediate family members and/or those living in the same household of each are not eligible. All federal, state and local laws and regulations apply. Void where prohibited by law.

HERE’S HOW TO ENTER: Take a photograph of yourself displaying your personal “Swagger.” Your photo must include the Old Spice Logo or the Swagger Logo (the Old Spice and Swagger logos will be available on the contest web site). In addition, your photo may also include the Tony Stewart / #14 marks, the Office Depot® logo and/or the NASCAR® logo. No other commercial or corporate advertising/trademarks/slogans/brand names/ logos may be included in the photo. See below for complete photograph/submission requirements.

Beginning 12:00:01 AM ET on 8/19/09, visit www.swaggerizenascar.com and follow the on-screen instructions to complete the Official Contest Entry Form and upload your photo. Submissions must be in English. Entries must be received by 11:59:59 PM ET on 9/7/09. Limit one entry per email address per day. If more than one entry is received per person per day, only the first such entry received will be eligible. All material submitted becomes property of Sponsor and will not be returned. No correspondence will be acknowledged or entered in. By submitting entry, 1) entrant certifies that the entry he/she submitted is his/her own original work and he holds all rights to the submission, that the submission has not been previously published, has not won a previous prize or award and that he/she has followed the Official Rules of the Contest and 2) entrant hereby grants Sponsor permission to post submission online for public viewing/voting if entry is deemed a potential Finalist.

Photograph/Submission Requirements:
Photo submissions must be one of the following formats: PNG, JPEG, GIF or BMP; photos may be in color or black and white and must have a maximum file size of 5MB. Photo must contain the entrant only; no other persons may be depicted in the photo. If an entry depicts an identifiable individual other than the entrant, that entry is disqualified. Participants may not submit a photo/entry for another person. Professional or studio photographs are not eligible.

Any other creative element used in the photo, including but not limited to graphics or props must be entrant’s own original creative work.

Entries should not include any personally identifiable information (i.e. last name, address, place of work etc.) of yourself or any other person(s).

The submission(s) must be your original work that has not been previously published nor won a prize or award. Modifying, enhancing or altering a third party’s preexisting work does not qualify as Entrant’s original creation. Except as specifically noted herein, the submission(s) cannot contain any unacceptable clothing or adornments, or display any commercial/corporate advertising (including but not limited to corporate logos, brand names and slogans). The submission(s) must not contain disparaging or defamatory statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group); they must not include threats to any person, place, business, or group; they must not invade privacy or other rights of any person, firm, entity, and they must not in any way violate applicable federal, state, or local laws and regulations as determined by Sponsor, in its sole discretion. Submission(s) may not contain indecent behavior, profanities or obscenities, including but not limited to nudity, or pornography, and may not in any way disparage persons or organizations associated with Sponsor. Submission(s) cannot contain any information that references other websites, addresses, email addresses, contact information or phone numbers. Sponsor/judges reserve the right in their sole discretion to disqualify any entry that, in their sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, the Contest or any other person or entity, or does not comply with these requirements or these Official Rules. Submissions must be suitable for presentation in a public forum, in sole determination of judges and/or Sponsor.

Entrant must receive prior written permission from the photographer of their photo if the photo entry was taken by someone other than the entrant.

JUDGING: All eligible entries received will be preliminarily judged by a panel of Sponsor representatives to determine the top 20 entries, each deemed a Finalist entry. The 20 Finalist entries will then be judged by Tony Stewart and/or his pit crew to determine the Finalist judging score for each Finalist entry. All judging will be based on the following criteria: Overall “Swagger” exhibited by entrant as evidenced in photo – 60%; Originality & Creativity of Photo – 40%. Sponsor reserves the right to substitute another judge or panel of judges if Tony Stewart and/or his pit crew is unavailable. Limit one Finalist entry per person. Potential Finalists will be notified via mail/email.

ONLINE VOTING: Beginning 12:00:01 AM ET on 10/19/09 through 11:59:59 PM ET on 10/26/09, the 20 Finalists’ entries will be posted on www.swaggerizenascar.com. During these dates, website visitors will be given the opportunity to select their favorite entry to help determine the Grand Prize winner by following the online instructions. Limit one vote per email address per day. If more than one vote is received per email address per day, only the first vote received will be eligible. Online voting scores will carry a 20% weight in the determination of the winner. The number of votes received will be combined with the Finalist judging scores indicated in Rule #4. The Finalist with the highest combined score will be deemed the Grand Prize winner. In the event of a final tie, tiebreaker will be based on the highest score for “Overall Swagger” as determined from the panel judging, per Rule #4. All remaining Finalists will be deemed Runner-Up Prize winners. Decisions of the judges are final.

PRIZES: Twenty (20) prizes, with a total Approximate Retail Value (“ARV”) of $22,150.00 will be available as follows: (1) Grand Prize: Winner will receive a check in the amount of $14,000.00, plus, a 3-day/2-night trip for winner and a guest to attend a Sponsor-specified NASCAR®-sanctioned Race. Prize includes two admission tickets to the race, two VIP credentials, round-trip coach air transportation from major airport nearest winner’s home, round-trip ground transfers to/from airport/hotel and hotel/race, two-nights hotel accommodations (one room, double occupancy) and $1,000 spending money (awarded to winner). In addition, winner and guest may have the opportunity to meet Tony Stewart at the race. ARV of Grand Prize: $21,200.00. The actual retail value of the prize depends on winner’s point of departure/return. All standard NASCAR® rules and regulations apply. Any guest of the winner who is under the age of 18 at the time of the race will not be permitted access to all VIP areas. Winner and guest are solely responsible for all other expenses not specifically set forth herein, including but not limited to meals, additional transportation, souvenirs, fees, upgraded room accommodations and other incidentals and items of a personal nature. Meeting Tony Stewart is subject to scheduling/availability and at discretion of Sponsor. There is no monetary value associated with meet-and-greet portion of the prize. In the event the race is cancelled or postponed for any reason, sponsor will have no obligation to award compensation in lieu thereof but the remainder of the trip will be awarded. (19) Runner-Up Prizes: Each runner-up will receive an Old Spice® gift package consisting of selection of Sponsor-specified products/items (ARV: $50.00 per prize). Prizes consist of only those items specifically listed as part of the prizes. Limit one prize per person.

GENERAL RULES: Potential Grand Prize winner will be required to complete an Affidavit of Eligibility certifying that the submission is his/her own original work and he/she holds all rights to the submission, that the submission has not been previously published, has not won a previous prize or award and that he/she followed the Official Rules of the Contest. Additionally, potential Grand Prize winner will be required to complete a Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release (“Prize Documents”). At Sponsor’s discretion, potential Finalists may be required to complete and return an Affidavit of Eligibility. All Prize Documents must be completed and returned within 5 days of attempted delivery of same. Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification without further notice and an alternate winner may be selected, time permitting. Winners will be notified by mail/express delivery/email. Grand Prize winner’s traveling companion must also complete and return a Release of Liability within 5 days of winner’s attempted notification. If a minor is selected as a traveling companion, winner must be his/her parent/legal guardian and will be required to sign Release on minor’s behalf. VIP access is subject to additional waivers of NASCAR, Inc. and minors may not be allowed access to all VIP areas. All travelers must possess required travel documents (e.g., valid photo ID) prior to departure. All travelers must agree to depart and return on dates specified by the Sponsor; dates of departure and return are subject to change. Travel is subject to availability and certain blackout dates may apply. No substitution or transfer of prize by winner permitted. All applicable taxes are the sole responsibility of winner. In no event will more than the stated number of prizes be awarded. All material submitted becomes the sole property of Sponsor and none will be returned. Sponsor/judges reserve the right to: (a) use entrant’s name and likeness and reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. By accepting prize, winners agree to hold the Released Parties harmless against any and all claims and liability arising out of use of prize. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses and/or entry submissions for purposes of advertising and trade without further compensation, including a winners’ list, unless prohibited by law. Entrants agree to release, discharge, indemnify, defend and hold harmless the Released Parties from and against any and all liability, damages, losses, costs and expenses (including attorneys' fees) incurred as a result of any participation, attempted participation and/or entry submission in this Program. By participating in this promotion, entrants agree to be bound by the Official Rules and the judges’ and/or Sponsor’s decisions, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any promotion materials and the terms and conditions of theOfficial Rules, the Official Rules shall prevail, govern and control. All material submitted becomes the sole property of Sponsor and will not be returned. The Released Parties are not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prizes.

NOTICE TO ONLINE ENTRANTS: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Not responsible for faulty, incorrect or mistranscribed phone/e-mail transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in or experiencing any materials in connection with the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the promotion. Sponsor assumes no responsibility for undeliverable e-mails resulting from any form of active or passive e-mail filtering by a user's Internet service provider and/or e-mail client or for insufficient space in user's e-mail account to receive e-mail.Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration or security of the program as determined by Sponsor/judging agency/administrator, in their sole discretion. If technical malfunctions or suspect voting/irregularities corrupt the voting process, Sponsor reserves the right, in its sole discretion, to award prizes based solely on the Finalists Judging scores or non-suspect votes. In the event of termination, a notice will be posted online and all eligible entries received prior to termination will be included in the judging. Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by Sponsor. Sponsor reserves the right to prohibit the participation/voting of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.

WINNERS: The names of the Grand Prize winner and Runner-Up Prize winners will be posted online at www.swaggerizenascar.com beginning on/about 11/9/09 through 11/30/09.

SPONSOR: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.

NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. Neither NASCAR, Inc. nor Turner Sports Interactive, Inc. are sponsors of this promotion.